Business Travel Research（Person/Company who offers/supports travel）
This survey is a joint project between Japan MICE Association and Keio University's Graduate School of Media Design (Regional Mirai Project), with the aim to research the needs and issues of business travel related to Meetings and Incentives. The purpose is to understand the demand of tourism after COVID-19. We greatly appreciate your taking the time to complete this survey.
■Research period:
2020/07/01〜8/01
■Research target:
①Person organizing/using business travel
→Person who implements business travel and evaluates the contents and results
②Person offering/supporting business travel (★This form）
→Person who offers facilities or services for the success of business travel
■Research method:
Anonymous web survey method
■Research hosted by:
Japan MICE Association
■Supported by:：
Keio University's Graduate School of Media Design (Regional Mirai Project)
【About the research】
This survey is conducted for the purpose of researching future marketability of business travel.
It will take approximately 10 minutes to complete this survey.
The results will be processed statistically and treated as aggregated results, and will not be disclosed in a way that identifies the responding company or individual. The survey results will be announced as part of an academic research. (Respondents and readers will be allowed to use the presentation data if source is noted)
【About the result】
We will prioritize the people who cooperated with us in the "survey results" and " the future of business travel in Japan online event" invitation. Information will be sent to the email address you provided below.
■1. Please tell us about yourself / Please respond accordingly (1 / 6)
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E-mail
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Please tell us your company/organization name.
eg: xx co., xx city, (public good) xx Travel Convention Bureau, xx Tourism Association, xx Hotel, xx Department Store
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Industry
----
Local government/public bodies
Agriculture, forestry, fishery
Mining, quarrying, gravel mining
Construction industry
Manufacturing industry
Electricity, gas, heat supply, water supply industry
Information and communication (communication, broadcasting, production, Internet, software, newspapers, publishing)
Transport industry, postal industry
Wholesale trade
Retail trade
Finance industry, Insurance industry (credit card industry)
Real estate business, goods leasing business
Academic research, professional/technical service industry
Design/Advertising
Accommodation industry
Food and beverage service industry
Life-related services, entertainment (movies, sports, theme parks)
Travel industry
Education and learning support business
Medical care and welfare
Combined service industry (union such as post office, agricultural cooperative, fishery cooperative)
Other
Supporting genre（Supporting only）
Accommodation
Retail
Dining/Restaurants
Travel
Transportation
Experience and activities/Guides
DMO/Tourism related organizations
Local government/public facilities
Consulting/Media/Advertisement/Other solutions
MICE planner（small boutique sized agents : Individual consultants, etc）
MICE planner（Middle to Large sized agents : Travel agents, etc）
MICE planner within corporation（Event department within company）
Please check the appropriate support genre
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Regarding "Large meetings training or seminars (Meeting) of companies organizations and associations" and "Incentive Travel" for business travel
Hosting position
Planning, operating, and supporting position
Participating position
■2. About the current state of business travel (2 / 6)
We would like to ask about the following two types of business travel
①About "Large meetings, training, or seminars (Meeting) of companies, organizations, and associations"
■Large meetings, training, or seminars (Meeting) of companies, organizations, and associations
Definition: A meeting in which a company gathers related parties according to its purpose
Example: Branch manager meetings of foreign-affiliated companies, Automobile dealership meetings, seminars for overseas investors
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Please tell us the purpose of conducting "a large meetings training or seminars (meeting) of companies organizations and associations" in Japan (multiple answers allowed).
Interaction within the organization (including board meetings, annual meetings, and specific business discussions)
Interaction within the organization (for the purpose of deepening connection between people)
Interaction outside of the organization (Including events and specific business discussions）
Interaction outside of the organization（for the purpose of deepening person-to-person connection）
Visiting Japan for market observation (domestic/regional)
Visiting Japan to expand business knowledge (domestic/local)
Team building
Employee training
Management training
Recruitment event
Oter
If you chose "Other" please fill out the following information
Please explain in detail of any examples of the above if any.
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How many times did you participate hold (or handled) “Large meetings training or seminars (Meeting) of Companies Organizations and Associations” last year (January to December 2019)?
Please fill in the numbers.
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Please tell us the percentage of "large meetings training or seminars (Meeting) of companies organizations and associations" that were scheduled for this year (since January 2020) but have been cancelled to be conducted in person due to the influence of COVID-19
0~20%
21%~40%
41%~60%
61%~80%
81%~100%
②About "Incentive Travel"
■Incentive Travel
Definition : Travel conducted by companies for the purpose of commending employees and/or agents, training, and inviting customers
Example : Commendation for excellent business performance, travel to celebrate xxth year of company's establishment
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Please tell us the purpose of your "Incentive Travel" to Japan (multiple answers allowed).
Awards within the organization (such as company training in departments)
Awards outside of the organization (such as Excellent Sales Performance Awards to agents)
Customer rewards (such as rewards for loyal customers)
No plans for participation/implementation
Other
If you chose "Other" please fill out the following information
Please explain in detail of any examples of the above if any.
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How many cases of "Incentive Travel" did you participate hold (or handled) last year (January to December 2019)?
Please fill in the numbers.
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What percentage of your incentive travel plans for this year (January 1st 2020 - December 31st 2020) have been cancelled due to COVID-19 which were originally intended to be conducted in person?
0~20%
21%~40%
41%~60%
61%~80%
81%~100%
No plans for participation/implementation
■3. Use of online in business travel (3 / 6)
Below are questions regarding the possibilities and issues of online utilization/substitution for business travel including “large meetings, training, or seminars (Meeting) of companies, organizations, and associations” and “Incentive Travel”.
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Which activities / meetings do you believe can be or is suitable to be conducted virtually / online? (Multiple answers allowed)
Sharing/reporting of action policies
Sharing/reporting of performance
Information sharing/reporting between departments
Sharing/reporting of numerical targets
Creative activities and meetings
Training
Team building
Business connection building (experience sharing)
Cultural experience
Interaction with the community
Shopping experience
Sports experience
Dining experience
Other
If you chose "Other" please fill out the following information
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Which activities / meetings do you believe can not be or is not suitable to be conducted virtually / online? (Multiple answers allowed)
Sharing/reporting of action policies
Sharing/reporting of performance
Information sharing/reporting between departments
Sharing/reporting of numerical targets
Creative activities and meetings
Training
Team building
Business connection building (experience sharing)
Cultural experience
Interaction with the community
Shopping experience
Sports experience
Dining experience
Other
If you chose "Other" please fill out the following information
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Which nightlife activities (after hours) do you think is suitable or can be conducted virtually / online? (Multiple answers allowed)
Dining for the purpose of interacting and building relationship
Entertainment for the purpose of interacting and building relationship
Shopping for the purpose of interacting and building relationship
Dining to enjoy with family and/or companions
Entertainment to enjoy with family and/or companions
Shopping to enjoy with family and/or companions
Dining to enjoy by individual
Entertainment to enjoy by individual
Shopping to enjoy by individual
Other
If you chose "Other" please fill out the following information
Which nightlife activities (after hours) do you think is not suitable or can not be conducted virtually / online? (Multiple answers allowed)
Dining for the purpose of interacting and building relationship
Entertainment for the purpose of interacting and building relationship
Shopping for the purpose of interacting and building relationship
Dining to enjoy with family and/or companions
Entertainment to enjoy with family and/or companions
Shopping to enjoy with family and/or companions
Dining to enjoy by individual
Entertainment to enjoy by individual
Shopping to enjoy by individual
Other
If you chose "Other" please fill out the following information
■4. Future of business travel based on the occurrence of COVID-19 (4 / 6)
Below are questions regarding changes in having/participating in business travel including "large meetings, training, or seminars (Meeting) of companies, organizations and associations" and "Incentive Travel".
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What do you think will happen to the number of business travel events held each year?
The number will decrease
The number will not change
The number will increase
Other
If you chose "Other" please fill out the following information
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What do you think will happen to the budget for each business travel in the near to medium future on average?
Budget per case will decrease
Budget per case will not change
Budget per case will increase
Other
If you chose "Other" please fill out the following information
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In what way if any do you anticipate business travel will change in the near to medium future? (Multiple answers allowed)
None or decrease in business travel itself
It will be held in the same way as before (back to the previous way)
It will be held at a smaller scale than before
Increase in online execution
Increase in decentralization (decrease in the number of people per venue)
Increase in a combination of real and online execution
Increase in the importance of interacting after the meeting (after hours)
Increase in the need of real meetings for organizational unity such as team building.
Increase in the need of real meetings for the purpose of new creative meetings.
Increase in the need of new online meetings specialized for reporting and communication.
Other
If you chose "Other" please fill out the following information
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What do you consider important when deciding which destination to choose for an instance of business travel? (multiple answers allowed).
Budget
Content and country appeal
Surrounded by attractive cities and areas
Local food (gourmet)
Quality of partners (agents and planners) who cooperate in the planning
Language and ease of communication
Quality of local coordinator
Ease of obtaining local information
Whether there is a direct flight (airplane) to the site
Ease of movement on site
Fulfillment of local medical system
Cleanliness of local city
Quality of local accommodation
Local activities
Other
If you chose "Other" please fill out the following information
Please tell us any reasons for choosing the above if any.
If there are any selection criteria to be used when deciding on a region (or country) to host business travel in the future
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To what extent do you utilize external parties such as planners and agents when organizing and planning business travel?
100％（Leave external parties to do everything）
80〜99%
60〜79%
40〜59%（Leave half to external parties）
20〜39%
1%〜19％
0%（Do all by oneself）
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What are the primary criteria which factor into your decision on whether or not to employ external help for an instance of business travel? (Multiple answers allowed)
Planning ability
Communication
Past performance
Flexibility
Cost
Do not use external parties
Other
If you chose "Other" please fill out the following information
Please tell us any reasons for choosing the above if any.
■5. Regarding International "Large Meetings, Training, or Seminars (Meeting) of Companies, Organizations and Associations" held in Japan
Below are questions regarding your thoughts on what should be done to expand Japan's market in Business travel that includes Inbounds, where the market scale is expected to expand globally.
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Which of the following if any do you believe are important factors in regards to attracting and satisfying inbound customers? (Multiple answers allowed)
Gourmet
Cultural experience
Nature
Night-life experience in the city
New discoveries through local exchanges
Other
If you chose "Other" please fill out the following information
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Which of the following if any do you believe are negative factors which are prohibitive towards attracting and satisfying inbound customers? (Multiple answers allowed)
Lack of proposing opportunities to overseas coordinators and planners
Lack of planning and proposing capabilities from Japan
Lack of speed in planning and support
Expensive implementation costs
Difficulty in obtaining desired facility/service information
Many miscommunication (language barrier)
Lack of local understanding for overseas business travelers
Lack of unique venue (regional attraction)
Insufficient ability to respond to sudden changes
Local facilities do not have the necessary functions
The size of local facilities is small
Difficulty in securing local transportation means (such as taxi, hire, etc)
Difficulty in supporting various meals (such as Halal, Vegan, etc)
Other
If you chose "Other" please fill out the following information
Please tell us any reasons for choosing the above if any.
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Which method of execution method if any do you think are positive influences towards attracting more instances of business travel to Japan? (Multiple answers allowed)
Attracting and executing in large cities alone
Attacting and executing in local cities alone
Attacting and executing in collaboration with inter-provincial cities
A collaboration of attracting and executing in both large cities (solve the need for scale) + local cities (unique venues)
Attracting and executing all over Japan
Other
If you chose "Other" please fill out the following information
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At the moment there are ongoing policy discussions regarding the opening of integrated resorts (IRs) in Japan. To what degree do you believe collaboration between the IRs and business travel organizers is important in order to attract international "large meetings traning or seminars (Meeting) of companies organizations and associations" to Japan?
1. It will be very important.
2. It will be somewhat important.
3. Neutral
4. It will be low important.
5. It will not be important.
Please tell us if you have any problems or opinions on attracting (planning) international "large meetings training or seminars (Meeting) of companies organizations and associations" to Japan (optional)
■6. Japan MICE Association / About the research results (6 /6)
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How familiar are you with the Japan MICE Association? (Multiple answers allowed)
I have seen their homepage（
http://japan-mice.org/
）
I am registered in their Newsletter membership（
http://japan-mice.org/#magazine
）
Did not know either
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Japan MICE Association is a collaborative organization (subcommittee) that solves various issues of overseas needs in order to attract international “large meetings training or seminars (Meeting) of companies organizations and associations” to Japan. We plan and hold seminars and subcommittee meetings.
I would like to consider joining this collaborative organization
I am not interested in joining
調査結果について
The results of the survey will be presented at "Business Travel Conference 2020" in Japan. An archived URL for an English-subtitled version will be provided at a later date for those who wish to access.
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About receiving survey results
I would like to receive a detailed report of the survey results and an archived event URL by email
No event or report required
Handling of personal information
The survey results are processed statistically and treated as aggregated results, therefore, will not be disclosed in a form that identifies the responding company or individual. The survey results will be announced as part of an academic research. (Note that the data published in this survey can be used freely regardless of whether it is commercial or academic by listing the source)
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Please confirm details of our personal information handling and check "I agree" to proceed to the confirmation screen.
I agree
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